I wanted to send along a note so you heard this news from me rather than the media.
Sound familiar? It was this time last year we were all excited that The Masiello Group was going independent... Well. something came up. Something big. In August, Chris Masiello got offered a deal we just could not refuse...
Effective November 15th, The Masiello Group is entering into an unprecedented business relationship with Better Homes and Gardens. Unlike a franchise, this is a joint venture, and we have exclusive rights to the BH&G name, marketing clout and services for northern MA NH VT and ME for a 20 year period. This is groundbreaking in terms of the type of relationship. Real estate companies looking to tie in to the Better Homes and Gardens family in our area would have to be to be acquired by or merged with The Masiello Group. The Masiello Group is the very first company in the country to have such a business relationship with BH&G, there is projected to be a network of 20 agencies nationwide.
What does this mean for you? A lot. Effective November 15th, our buyers & sellers will receive significant additional marketing exposure and services through this new relationship. This in addition to the state of the industry tools The Masiello Group already employs.
For example BHG.com, the website that compliments BH&G magazine, offers many other services relating to home, lifestyle and now real estate. Eight out of ten homeowners subscribe to a BH&G publication and 5 million unique users visit their website every month, which now is part of our portfolio of services.
In the coming weeks you will see new yard signs around town, beautiful larger signs, and I invite you to visit BHG.com to explore their fun and exciting ideas.
The commercial business will be unaffected by this change. We will remain with the brand The Masiello Group Commercial Associates. Same great professionals providing comprehensive commercial and business services.
Any questions or comments, please let me know.
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